Allbirds

The Problem

So, out of the blue we contact one of the hottest startups around, Allbirds, from San Francisco and New Zealand.  

These sustainable shoes have been touted as “the world’s most comfortable shoe” by FAST COMPANY,  WIRED,  and TIME.  But their marketing, in our minds, was in need of some attitude.

So we sent them some.

Creative

We thought we could do better, and make their ads far more fun.

We decided to play on “the world most comfortable shoe”, and push the limits with some headlines,

Some of our headlines included:

“Yes, feet can have orgasms.”

“It has a foot fetish. times 10”

“Even atheists call these heaven”

“And then god said “Let there be a shoe”

Results

I guess they liked some of our work.

The founder called the very next day, wanting to talk.