David Eccles School of Business

The problem

One of the fastest-rising business schools in the nation asked us to help with their brand identity.

The University of Utah’s - David Eccles School of Business tasked us with developing their brand identity. This project hit close to home because we are all students at the U, and many of our members are part of the business school.

Creative

We developed a new positioning around the real-world, real-experience, entrepreneurial approach the David Eccles School of Business is bringing to its entire curriculum.

Including a new theme:

“Doers wanted.”

a clear call to action for the kinds of students and faculty they wish to attract.

What does “Doers Wanted” mean to the David Eccles School of Business?:

“At the David Eccles School of Business, the classroom is more than a place of teaching and learning; it’s a place of doing. We bridge education with action by bringing the boardroom to the classroom. Experience hands-on learning in the heart of Silicon Slopes and discover your ability to shape the future of business.”

Results

“Doers Wanted.” and its various different renditions are still at the forefront of the David Eccles School of Business’s messaging. The tagline can be seen on campus, on social media, online, and more.

Visit the David Eccles School of Business’s website here to see it in action.