Freeb!rds World Burrito
The PROBLEM
FREEB!RDS World Burrito is a fast-casual burrito restaurant that features crave-able proteins grilled in-house by master grillers.
A local franchisee in Salt Lake City asked for our help running a campaign.
Creative
We developed TV, OOH, social media, in-restarurant marketing and more for FREEB!RDS.
We started with just a local franchise in Salt Lake City, but soon worked with the entire organization.
We chose to highlight unique offerings FREEB!RDS has that other quick-service Mexican restaurants don’t. Some of these offerings include bacon, roasted garlic, and more of their 43+ ingredients.
We also highlighted their delivery service which allowed them to stand out.
Results
Our first ads got a click-through rate over 50 TIMES the national average.
We got a call from their CEO, and we were signed as an Agency Of Record for Strategy and Creative – less than 6 weeks after opening our doors.
We’ve done their TV, OOH, social media, in-restaurant marketing and more.
