Planed parenthood

The Problem

Planned Parenthood and their agency McCann asked for our thinking.

There was a time, before Planned Parenthood, when family planning and women's health issues were often an underground, unsafe place. Without proper funding, we could be headed back there.

There are countless examples of why we should never, ever go back.

Creative

We developed a series of graphics highlighting the dark days before Planned Parenthood when care for women’s health issues were in a bad place.

The idea at the forefront of our campaign was:

“We’ve Been There. We Won’t Go Back”

Results

These graphics specifically highlight some of the issues and horrible practices that used to be normal.

Bringing attention to these issues helps ensure that we won't go back to how it used to be.