Sono Sushi Express

The Problem

Our very first client was a charming 25-year-old from China who owned a sushi joint.

Sono Sushi, a small sushi bar near campus, had changed ownership to a younger, more innovative fellow named Victor. He was willing to try flashy photography and art direction, along with copy meant to attract college customers.

Creative

Our creative team at the AdThing delivered, centered on the campaign slogan “You’re One Bite Away From A Good Mood.”

With beautiful photography by Dylan Conklin and writing from a super team led by Caroline Moreton, we came up with 5 leading campaign posters, which were interpreted by the rest of the team into GIFs for web banners and email blasts.

Results

We gave him a look, a feel, and a boatload of cool.  One month later he sees a 30% traffic increase. Then he decides to move back to China. The new buyers of his restaurant remember his ads as “effing awesome.”  

He makes a 50% profit in 3 years.

Because of the ads?  In our minds, of course.