SPIN

The PROBLEM

Getting around our 1,500+ acre school was starting to feel like a sweaty uphill battle—literally.

To address this, the University of Utah partnered with SPIN to introduce hundreds of e-scooters and e-bikes across campus, transforming it into a playground.

Creative

We created a vibrant awareness campaign that flipped the script on adulting with a simple message:

While the world tells you to grow up and become adults, we say, “Hold on to your inner kid—and SPIN.”

These colorful ads were placed across campus and on social platforms to encourage students to utilize the new Spin vehicles.

Results

Students got the message, and ridership has exceeded projections since day one.