The Daily Utah Chronicle

The Problem

We were asked to raise awareness and readers for our university’s award-winning news organization, The Daily Utah Chronicle.

But, their old theme: “The independent student voice since 1890”… Yawn.

Creative

We helped rebrand The Daily Utah Chronicle and adjust their messaging to appeal more to students.

Our new theme:

“For students. By students.”

This new theme highlights the publication’s mission of delivering content created by students, for students, fostering a sense of community and authenticity.

Results

Our brand work and COVID social ads won accolades.

And lots of new readers.

Read an article written by the Chrony about us here