The Talk

The Problem

A small non-profit, How We Die, was looking to promote an unusual cause: preparing for end-of-life care.

The birds and the bees talk is a tricky one, between parents and kids, but not the only tricky one.

The other happens a lot later when the parents have lived their share of years. What happens when we die is something we need to talk about when we are alive. 

Creative

We created a series of real-life films highlighting the need for families to talk about this uncomfortable topic.  And avoid the extraordinary mistakes most of us make for the last years of our lives.

We decided to speak to the children of the elderly with a unique premise:

Your parents had the awkward “Talk” with you about sex.

It’s time for you to have “The Talk” again… with them.

We also created a series of graphics pushing the same message.

Results

“The Talk” with our parents is a hard one, but a necessary one.

With this project, we hoped to inspire people to have this difficult conversation and be prepared for the eventual end.