U BIKE ELECTRIC

The Problem

We were approached by the University of Utah’s Ubike program, an electric bicycle purchase program intended to help more people improve air quality by cutting personal transportation emissions, to pitch electric bikes to college students.

Creative

As college students ourselves, we asked “Aren’t those for old people who can’t pedal uphill?” Then, we asked ourselves why we might want ebikes. The answers resulted in work that ran across Salt Lake City and campus, in transit and online.

RESULTS

The result? Over $250,000 of electric bikes sold in 7 weeks… and

A staggering 12,500% ROI. 

As it turns out, e-bikes can be cool after all.