U Health

The Problem

University of Utah Health, or U Health, asked us to help with their first rebrand in 25 years.

This project hit close to home, U Health is associated with the University of Utah and the majority of our members have utilized their services at least once.

We strived to develop a solid and meaningful rebrand to be used for years to come.

Creative

We were part of their new logo, identity, and positioning.

We even gave them a cool, new business idea (offering pet insurance) to differentiate their Health Plans from every other insurer in the market.

Results

Our rebrand was well received and U Health is still utilizing our logo and more across all their branding and platforms.

Check out their logo/branding guidelines here to see our work in use.