A vast amount of recycling never gets recycled because too much food is thrown in with it.

We worked with U Recycle to make a meaningful campaign inspiring students to properly recycle.

Creative

So, we attacked the problem right when it happens – putting colorful messages on trash and recycle bins, and on scoreboard video screens in stadiums – so you see them right after eating.

Our brief was to say:

“Hey, you just had some tasty food, please take a moment and separate all your trash into the right bins.”

But we said it a little stronger than that.

Results

The longevity of our planet is important, and recycling is one easy thing we can do to keep it healthy.

Our work is still seen on trash/recycling bins across campus, hopefully inspiring people to “not be a trash hole” and take the time to properly dispose of their waste.