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We've started an ADTHING here at the University of Utah.

Imagine handpicking the best writers, strategists, and designers at a PAC-12 college campus and throwing them into the deep end of advertising for 1-2 years.

Not classes.  Not spec work.  Real work.  From real clients.  Directed by global pros.

So the work is at a pro level.

But with a "where the heck did that come from?" style that defines this generation.

 
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– How we think –

We believe the world of marketing has been hijacked by “WHERE.” 

Where to run your message has become most important.  It’s not.

We all have the data to know where consumers are.  And how to put ads there.  But it doesn’t matter if your message is where they are searching, sharing, posting, driving, walking, or watching... if it sucks.

Let’s get back to the heart of what we do.  Not WHERE to advertise.  But WHAT to say.  And HOW to say it.

Showing our clients in an interesting way so someone actually gives a damn.  Then maybe the world won’t want to block our ads so much.

It really is that simple.  And that hard.

 
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In the end, these talented students are years ahead of their peers, and for the lucky companies recruiting them. Like these.

The best way to connect with the next, savvy, social generation?  Hire them.

 
 
 
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Who's behind this?

Bill Oakley, former Chief Creative Officer in the McCann Worldgroup.

Creative lead on the world's largest beer at age 26.  The world's largest airline at 32.  And the world's largest company at 38.  More than 100 global awards including Cannes Lions, One Show, D&AD, National Effie's, Communication Arts, and one of Ad Age's "12 Ads That Changed Super Bowl Marketing."

And now he's started this ADTHING.  With help from a global Advisory Board.

See his work at billoakley.info

 
 
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OUR WORLD-CLASS ADVISORY BOARD

The cool, experienced, global pros we lean on for inspiration:

Bob Hoffman  Ad Contrarian San Francisco

Jason Sperling  ECD RPA LA 

Simon Learman  CCO Fold 7 London, McCann London 

Wade Alger  Former ECD TBWA NY,  Martin Agency

Lori Feld  MRM McCann North America President, U of Utah

Andrea Thomas  Former Walmart Mktg SVP / U of Utah 

John Claxton  GCD FCB Chicago

Steve Bullock  Strategy Guru at Burnett, McCann, Berstein-Rein

Samuel Estrada  MD/Creative VP McCann Colombia

Shep Kellam  Former GCD TM/McCann Dallas

Tony Passey  CEO Founder Firetoss Digital SLC

Paul Hancock  GCD OgilvyOne London, DLKW London

Kelly Hindley  Director Strategy MRM McCann West 

Chris Cima  CD Barkley, R/GA, Victor & Spoils

Ted Tsandes  CCO/MD MRM McCann West

Ryan Brown  former ECD MRM McCann

Sung Chang  CCO MRM McCann NY,  AQUA

Tal Harry  CEO Richter7 SLC

Tom Love  CEO Love Communications SLC

John Youngren  GAD Love Communications SLC

James Radbau  ECD Summit Group SLC

Neil Levy  ECD MRM McCann San Francisco

Richard Warren  CD London, DLKW London

Dave Henke  Former  GCD Partner NW Ayer NY 

Liz Sweeny  Former ECD McKinney Raleigh